FOREVER FRONTALS LLC PRIVACY NOTICE

We value our relationship with you and take your privacy seriously. FOREVER FRONTALS LLC is committed to maintaining the privacy and security of your personal information in compliance with all applicable laws. We collect and process your personal information fairly and lawfully and in order to carry out our lawful business activities.

The purpose of this Privacy Notice is to identify how we may process, collect, store, disclose, share and use your personal information that we collect from you in connection with your use of our website (www.foreverfrontals.com) and dependent pages (the “Site”), or your purchase or use of products or other services from us (collectively, our “Products and Services”). California residents may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Consumer Privacy Act (CCPA).

We may update this Privacy Notice at any time, by posting the amended version on this Site including the effective date of the updated version. By accessing the Site after we make such changes to this Privacy Notice, you are deemed to have accepted such changes.

The Information We Collect About You

What is personal information?

For purposes of this Privacy Notice, we refer to personal information according to the following definition: “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household. Personal information does not include publicly available information or information that is de-identified or aggregate consumer information.

We may collect and otherwise process personal information from you in various ways:

● when you voluntarily provide us with information;

● when you communicate with us concerning our Products or Services,

● when you place an order with us or subscribe to our Products or Services,

● through automated means when you use our Site including through use of “cookies,” web beacons, pixels and other similar technologies that track your online activity, including your use of our Site; and

● through information provided by third party vendors who analyze your usage of our website, such as Google Analytics.

By accessing our Site or social media pages, submitting personal information to us, or purchasing our products or using our online services, joining our loyalty program, completing a quiz, setting

up an account, or signing up for our newsletter or SMS services, you consent to the collection, use, sharing and disclosure of such information as set forth in this Privacy Notice, as it may be updated from time to time.

Types of Personal Information We Collect

We may collect and use the following types of personal information in connection with your use of our Products or Services.

Personal Information You Provide to Us

● Personal contact details, such as name, mailing addresses, telephone numbers, and personal email addresses

● Social media account information (if you use the option to log in with social media, we will receive the information included in your public profile, such as your social media handle, your gender, and age)

● Account preferences, identifiers and order history

● Financial information, such as credit card or debit card numbers. All debit or credit card transactions are processed by our third-party payment vendors. We do not collect, store or maintain any credit card or debit card information on or through our website after the transaction is processed and verified. Instead, it is transiently collected, shared with and processed through these third-party payment vendors using their platforms. Your credit or debit card information will be stored with our third party payment vendors if you elect our subscription services to that we may periodically charge your card according to the subscription period you elected. We do not share your credit or debit card information with any vendors, other than our third-party payment vendors.

We never require you to provide any sensitive categories of data, but through our customer service interactions, we know that sometimes customers and users choose on their own to voluntarily share sensitive personal information with us about their age, race, gender or ethnicity, or medical information. Similarly, we offer a quiz on our Site that, should you choose to respond, collects your answers to certain medical concerns, and offers suggestions around our products. If you decide to voluntarily share this information with us, we may maintain a copy of the communication or other information for the purposes for which you provided the information to us (e.g., to have an inquiry answered, resolve a complaint, make a refund, or show you product choices).

Automated Collection of Personal Information

In addition to personal information you choose to provide us, we and our third-party service providers and advertisers may use a variety of technologies to automatically collect certain usage information whenever you visit or interact with the Site. This information may include information we automatically collect as you browse the Site, including your IP address, device type or client/user identifier, device advertising IDs, browser type/identifier, operating system, pages visited, and other similar information. We also collect information regarding contents of our web pages you have viewed and searches you have conducted.

Cookies: Our Site use “cookies” and similar technologies. Cookies are small text files sent by your computer or device each time you visit our Site, which are unique to your browser or device. Cookies make web surfing and browsing easier for you by saving your preferences so that we can use these to improve your next visit to our Site or keep track of your shopping cart items. We use first party cookies, and services provided by third parties using third party cookies or tracking technology to provide us with information concerning your website activity and to provide you with advertising. Third parties may use third party cookies to collect information when you visit their websites for their own business purposes. Cookies help us learn which areas of our Site are useful and which areas need improvement. We use information from cookies and tracking technologies (e.g., pixels, web beacons) in order to improve and customize your browsing experience, for analytics and metrics about your visits to our Site (e.g. the information concerning the length of your visit to our Site, where your visit originated from) and for marketing our products to you. Other cookies are necessary for the Site to function properly or enhance the Site’s performance and functionality. By using our Site, you consent to the use of all cookies and tracking technologies. You can choose whether to accept cookies by changing the settings on your browser. Please consult your Internet browser’s documentation for information on how to do this. However, if you choose not to accept essential or functional cookies, the Site may not function properly and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us. For example, our ecommerce and web hosting provider may collect information concerning your website usage through cookies.

Cookies we use may be either persistent or temporary (or session) cookies. A persistent cookie retains user preferences for a particular website allowing those preferences to be used in future browsing sessions and remains valid until its set expiration date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Tracking Technologies, such as Pixels, Beacons: We and our third party partners may use pixels or beacons on the Site to count how many users visit certain pages or content, for analytics and metrics about your visits to the Site, and to serve you advertising.

Third Party Technology: We may use this automated collection of personal information to improve our marketing programs and content, and to target advertisements to you. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.

Third Party Advertisers: Third party vendors, including Google and Facebook, use cookies and other technologies to serve ads based on your visits to the Site. Those third party cookies enable those advertisers to serve ads to our users based on previous visits to our site and other sites on the Internet. These technologies are able to link your other Internet activity with our Site for purposes of providing you with advertising that you may be interested in. Users may opt-out of the use of third party cookies, including by visiting the Google Ad and Content Network privacy policy, or through their browser settings. We have implemented the following advertising in connection with our Site:

● Search Advertising and Remarketing with Google Search/Google Display/DoubleClick/Youtube

● Facebook/Instagram Advertising/Remarketing

How We May Use Information About You

We collect and use personal information for the legitimate business purposes of THP. These purposes include to provide you with products, to fulfill the purpose for which you provided us with your personal information, to communicate with you, to fill your order, to perform on a contract between you and the Company, to market our products to you, to process payment and shipping and for account management, to improve the functionality and effectiveness of our websites, to protect the security of our website, to protect against fraud, and to comply with applicable law, rules or regulations. We may use your email address, for example, to communicate with you and to provide you with advertisements concerning our Products and Services.

Who We May Share Your Personal Information With

We do not sell your personal information to third parties.

In some instances, we may retain other companies and individuals to perform functions on our behalf, including, but not limited to, web hosting platforms, e-commerce platforms, customer service providers, and shippers. Such third parties may be provided with access to your personal information to perform the functions for which they have been retained. Forever Frontals LLC requires its service providers, who provide services on our behalf (such as our e-commerce platform) to maintain the privacy and security of your personal information.

We may share your personal information with third party advertisers for marketing purposes. We may share your email address with third parties who provide marketing services on our behalf to compile lookalike audiences for targeted advertising. The use of your email for this purpose will not result in you being sent advertisements by the third party.

We may disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, to protect ourselves from fraudulent or illegal activity, and to defend against legal claims.

How We Safeguard Your Personal Information

We are committed to maintaining the security of your personal information in compliance with all applicable laws and our policy. We take commercially reasonable steps to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

How Long We Store Your Personal Information

We do not retain your personal data for longer than is necessary to fulfill the business purposes for which the information is being collected or processed or in order to comply with applicable legal or regulatory requirements. Personal data will be maintained for at least their minimum time period required retention under Forever Frontals’ retention schedules.

Your Options Regarding Your Personal Information

You have choices about how we use your personal information to communicate with you and send you marketing information. You can opt out from receiving future marketing communications from us at any time by:

● Using the unsubscribe function in the email or marketing information you receive from us; or

● Contact us as set forth under “How to contact us” below.

In addition, you have choices available to you through the device or browser you use to access the Services regarding your cookies and other browser settings. For information about privacy settings on your browser, see, for example, Google Chrome. You may also change the settings on your mobile device, which lets you choose how and whether your location is shared with us. .

● Bundle deals of the day 

o How to care for wigs

▪ 1 How to comb the wig?

● When you need to comb your unit, be gentle! For straight and body wave units use a wide-tooth-comb or wig brush. For tangled hair, start at the bottom and work your way to the root. Starting at the root first will cause more damage and shedding. Apply small amounts of oils or conditioner as needed. Applying too much will cause the unit to look weighed down and less bouncy. 

▪ 2 How to wash the wig?

● Gently remove all tangles with your hands before washing the wig.

● Put the wig into lukewarm water, when performing the shampoo do not approach hair abrasively, dip hair in/out while adding shampoo directly to hair from the bottom.

● Rinse shampoo thoroughly and finger comb the conditioner onto the wig to give it an even distribution. Leave the unit in the conditioner for 10-15 minutes.

● DO Not use a comb while your hair is wet. This increases shedding. Use your fingers. 

● Rinse the conditioner off the wig with cool water. Water should appear clear after rinsing. Using a clean towel, blot the wig dry.

● Allow the wig to air dry in a cool, dry environment. Never wear your wig while completely wet. Recommend blow drying after air drying to hold the shine. 

▪ Protect those edges - 

● Never remove your unit without some type of adhesive remover. Be careful with lace. HD lace is very thin and can rip easily. Always grip from the base ( track sides) of wigs. 

● Never use alcohol. Do not use alcohol before or after lace install. Alcohol can cause irritation and hair loss. Use witch hazel instead or your favorite brand of lace prep and removal.